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January 19, 2004

Rejected

The Bush in :30 ad was rejected by CBS for the superbowl. It should still air at least during Bush’s state of the union address on Tues.

CBS claimed that they don’t show issue ads due to their policy. Last year the insane ads equating drugs with terrorism were shown during the superbowl, but CBS didn’t have the superbowl that year. Still, I find it hard to believe that no issue ads ever air on CBS.

Calpundit asks if all the networks have similar policies and how issue ads ever get played. This comment appears to provide the answer: the campaigns and political groups buy time from the local affiliates, not the national networks. That actually makes sense; it has been said that all politics is local. The only national race is for president, and that is usually fought state by state. It is rare to have a national issue ad like the one from MoveOn.

Posted by Jeremy at 12:55 AM | Link | TrackBack (0)


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