Garfield misses

.. the point in this article. He talks about Travelocity’s new campaign using a stolen lawn gnome sending back pictures of itself on vacation. He says that this mostly British idea will be lost on American viewers.

While lawn gnomes aren’t very American, the idea didn’t come from the British, but from a french film Améile which was quite popular here, particularly among the crowd Travelocity seems to want to attract. Recognizing that relatively obscure reference is part of the fun of the idea. It is also very relevant to the brand.

That being said, I am not terribly fond of the commercial.

This is an exception for Garfield. I love reading him each week and he is usually spot on.