My Superbowl 2¢

I waited to talk about the Superbowl ads until I found a good, free view them. (Here is a good, but not free source).

My opinion:

They sucked

Maybe it is just my hyper-critical ad student mind but I thought they were much worse than in previous years. Come on, this is supposed to be the time most people actually want to watch advertising.

Lets start out on a positive note though. I liked the previously mentioned. I also found the Budweiser ad amusing, fairly creative and well targeted. I should mention that neither are great ads, such as I would want in my book.

I also didn’t hate the FedEx alien ad, or the Pepsi Bear ad. I also thought the Shards ’O Glass anti-smoking ad was one of the better “Truth” ads, which are normally incredibly annoying. This one made its point clearly in a fun way without driving me nuts.

Now on to the crap. Like the talking monkeys. I know bad adolescent humor is key to this category, but this is bad and obvious adolescent humor. Also, how many monkeys have we seen in Superbowls? Worst of all, you don’t end an ad with a talking monkey with the word “real”.

The adolescent humor wasn’t funny the AOL? Your new “high speed” service works only on the internet as you say, so why does it make the various bikes and cars go faster? It might have been funnier and made more sense if the vehicles fizzled comically. Maybe its since I am a techie and I wonder these things, but what exactly makes the new 9.0 faster. Its still dialup, limited to 56K.

And Pepsi? Just making shit up about a great man’s development doesn’t convince anyone. Talk about borrowed interest. More like stolen. Pried out of the hands of a dead man no less.

However the game was fairly exciting. It was the first football game I had seen since last time the Patriots one. It ended the same way, with the same guy kicking a field goal at the last minute to win the game.

Oh and Survivor afterward kicked ass.